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Obour Land for Food Industries S.A.E., a leading white cheese manufacturer in Egypt, is a joint stock company established in 1997. Obour Land manufactures, markets and distributes a wide variety of carton packed and plastic tub white cheese products and has a robust distribution platform, with a direct and indirect outreach that covers all of Egypt. The Company’s white cheese product offerings spans Feta, Istanbuly, Double Cream, Olive, Khazeen, Talaga and Barameely, all marketed under the well-known brand name “Obour Land”. As of December 2016, Obour Land operated a total of 13 production lines, including 12 Carton Pack production lines and one plastic tubs production line, with a total annual production capacity of c.134.4 thousand tons per annum. Obour Land is the number one white cheese producer & seller in Egypt boasting the largest market share by total sales value. The Company is listed on the Egyptian Stock Exchange, and is being traded under the symbol “OLFI.CA”.
To maintain steady growth potentials, attain a leading market positioning in Egypt and the MENA region, be a fully-fledged F&B regional player that others aspire to be, and maximize value to stakeholders.
To sustainably provide our consumers with highest-possible quality F&B staple products, while constantly satisfying their various life styles, consumption demands, and quality aspirations.
- We value our consumers, presenting them with a top-of-the-line affordable quality, while maintaining the highest health & safety precautions, - We value life, and aspire to produce F&B products that satisfies a diversified range of life styles, in all socioeconomic classes.
1997: Obour Land was established by Eng. Mohamed Hamed Sherif
2008: Commenced relationship with Tetra Pak as the strategic supplier of production lines and packaging material introducing White cheese in Tetra Pak packaging
2016: Obour Land was listed on EGX (IPO)
2017: Introduced new premium products Juice & Milk with several SKUs
2018: Launched Processed Cheese Glass-Jar products
2020: Introduced a new innovative product Processed Cheese in Tetra Pak packaging “Mafrooda”
2022: Launched a new Juice Brand “Lovely”
04-05-1997
Chairman and Managing Director
15-12-2016
Deputy Chairman10-11-2016
December
Managing Director10-11-2016
Obour Land was established with a paid in capital of EGP 1mn by Eng. Mohamed Hamed Sherif
Commencement of commercial operations
Commenced relationship with Tetra Pak as the strategic supplier of production lines and packaging material introducing White cheese in Tetra Pak packaging.
Awarded OHSAS 18001 quality assurance certification Introduction of the 125gm carton pack size
Awarded ISO 9001 and 22000 quality assurance certifications
Implementation of the Comsys system to manage resources
Introduction of the “on the go” 80gm carton pack size Sponsorship of Al Zamalek Football Club which was founded in 1911 and boasts one of the largest fan bases in the Middle East
Obour Land was listed on EGX (IPO) & Introduced new products Juice & Milk
Introduced new premium products Juice & Milk with several SKUs & Started exporting to Jordan, Palestine and UAE
Launched Processed Cheese Glass-Jar products.
Introduced a new innovative product Processed Cheese in Tetra Pak packaging “Mafrooda”
Launched a new Juice Brand “Lovely”
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